Your blog as a place to lodge ideas - an idea repository

From Awareness to Funding is the title of a report published recently by OCLC . The report is based on a study funded by the Bill and Melinda Gates Foundation which looked at attitudes and perceptions about library funding and the potential of a large-scale marketing and advocacy campaign to increase public library funding in the U.S.

Some of the findings from the report:

• Library funding support is only marginally related to library visitation
• Perceptions of librarians are an important predictor of library funding support

and

• Voters who see the library as a 'transformational' force as opposed to an 'informational' source are more likely to increase taxes in its support